AdminIn 2025, 63.9% of the world’s population will be using social media, making it a crucial platform for digital marketing. Additionally, with 806 million internet users in India alone, the importance of tailoring online experiences to meet the needs of this vast audience cannot be overstated.
Introduction to Social Media
Social media has become an integral part of daily life, with over 63.9% of the world’s population using social media platforms. The total user base of social network platforms has grown from 970 million in 2010 to a staggering 5.24 billion users in January 2025. This exponential growth underscores the importance of understanding social media usage statistics for effective social media marketing. The latest social media statistics reveal that social media usage is on the rise, with emerging platforms like Threads and Bluesky experiencing dramatic growth. With more than half of the world’s population engaging on social media, businesses must establish a strong online presence on top social media platforms to stay competitive.
The State of Social Media Advertising in 2025
The Social Media advertising and marketing landscape in 2025 is much more dynamic than ever, with brand names spending considerably on platforms to include audiences and drive conversions. As digital marketing specialists at Ealkay Digital, we acknowledge the relevance of leveraging data-driven strategies to enhance advertising and marketing ROI by focusing on monthly active users. Understanding the growth and engagement rates of each social media platform is essential for optimizing campaigns.
This Blog highlights the crucial social media sites’ advertising and marketing statistics developing the marketplace in 2025, offering insights that organizations must consider to continue to be ahead of competitors.
Social Media Usage in 2025
In 2025, social media usage is expected to continue its upward trajectory, with the average daily social media usage clocking in at 2 hours and 21 minutes. Social media platforms offer a diverse range of features, from social networking to social media advertising, making them indispensable tools in digital marketing. The growth of social media is fueled by the increasing internet access and smartphone adoption, particularly in developing regions. Consequently, social media has become a significant part of the internet landscape, boasting a massive user base and widespread adoption. According to the Global Web Index, social media usage is a cornerstone of digital marketing, with 63.9% of the world’s population actively using social media.
Demographics and Population Insights
Understanding demographics and population insights is crucial for effective social media marketing. The median age of social media users is 28.8 years, with a relatively balanced gender distribution. However, there is a notable gender disparity, with male users accounting for 65.5% of social media user identities. For instance, India, with a total population of 1.46 billion people, has 37.1% of its population living in urban areas. The age group distribution reveals that younger users are more active on social media, with 16.8% of India’s population between the ages of 25 and 34. Female users make up 34.5% of social media user identities, while male users dominate at 65.5%. These insights are vital for tailoring social media marketing strategies to target specific demographics effectively.
The Growth of Social Media Advertising
Social media platforms have become the keystone of modern advertising and marketing, with organizations assigning a considerable portion of their marketing budget plan to paid social campaigns, driven by the increasing number of active users. The ad reach of platforms like LinkedIn, YouTube, and Facebook in India has shown significant growth, reflecting the expanding audience size across these channels.
1. International Social Media Advertisement’s investment in 2025 is expected to reach $276.7 billion. Organizations prioritize digital advertising over established advertising and marketing networks, with social media sites capturing a significant share of online ad budget plans.
2. Global Social Media Site Ad Invest in 2025 is Expected to Get to $276.7 Billion – Organizations focus on digital over traditional advertising and marketing channels, with social media sites catching a significant share of online ad budget plans.
3. 24 Billion Social Media Network users worldwide – More than 65% of the global population is currently active on social platforms, providing a massive audience for advertisers.
4. 83% of Social Media Site ads invest most likely in mobile ads – with mobile use remaining to control, enhancing for smart devices is necessary for greater involvement and conversion rates.
What This Means for Brands:
Social media network advertising and marketing is no longer optional; it’s an essential network for consumer acquisition and brand name recognition. Organizations must enhance mobile-first ad techniques and sensibly assign budget plans to platforms with the highest possible ROI.
Most Effective Social Media Platforms for Advertising in 2025
Most popular social networks do not all deliver the same level of engagement or ROI (Return On Investment). Understanding the biggest social media platforms in terms of user demographics and engagement is crucial for effective social media marketing strategies. Some platforms are verifying to be more rewarding for businesses in 2025.
1. Facebook & Instagram Lead in Advertising ROI
1. 29% of marketing professionals consider Facebook & Instagram the most effective ROI platform.
2. With millions of Facebook users in India, Facebook ads remain to control paid social media, representing over 60% of global social ad spend. The engagement rate on Instagram, however, has seen a decline, making it crucial for marketers to adapt their strategies to leverage the platform’s high-value audience.
3. Instagram’s interaction rates continue to be high, with short-form video clip web content (Reels) seeing 2x higher communication rates than static posts.
2. LinkedIn is the #1 Platform for B2B Advertising
1. LinkedIn users in India represent a significant portion of the platform’s 900 million specialists internationally. Advertising reach figures from LinkedIn are not directly comparable with metrics from other social media platforms.
2. The average conversion rate for LinkedIn ads is 2x more than Facebook Ads for B2B campaigns.
3. Sponsored content creates 33% more engagement compared to basic text ads.
What This Means for Brands:
To optimize ad efficiency in 2025, businesses should customize their techniques to the strengths of each platform by leveraging social media data. This data can provide deeper insights into consumer preferences and trends, particularly in markets like India’s booming e-commerce sector.
B2B businesses should invest in customizing their techniques to the toughness of each platform. B2B businesses must invest in LinkedIn, while e-commerce and consumer brand names should focus on video-driven platforms like LinkedIn, YouTube, and Instagram to enhance them with professional video editing.
The Dominance of Video Advertising in 2025
Video content is currently one of the most recommended formats for advertising and marketing, with brand names shifting their budget toward short-form and real-time video clip marketing. Short form videos on platforms like YouTube, TikTok, and Instagram are becoming increasingly popular as users seek quick entertainment and deeper insights. YouTube ads can potentially engage over 491 million individuals, representing 60.9% of the country’s internet users, making it a crucial digital marketing opportunity for businesses aiming to connect with India’s expansive digital audience.
1. 78% of customers choose to learn more about items with video clip ads.
2. 93% of marketing professionals are enhancing their financial investment in social media networks and video clip advertisements.
3. Live Shopping Ads are expanding in appeal, with platforms like Instagram Live and YouTube Store driving impulse acquisitions.
AI-Powered Advertising & Automation in 2025
Artificial Intelligence, including ai generated content, is transforming social media networks’ advertising and marketing, enabling businesses to automate targeting, bidding processes, and web content development. Creating content that resonates with audiences, particularly on platforms like TikTok, is crucial for brands to stay relevant.
1. AI-driven ads enhance conversion rates by 23% compared to traditional campaigns.
2. 50% of all social media network ads are currently enhanced utilizing AI-based automation tools.
3. AI-powered chatbots & digital assistants are helping brand names react quickly to leads from social media network ads.
Consumer Behavior & Social Commerce in 2025
Social commerce – shopping straight on online platforms – is becoming a leading force, transforming how consumers find and purchase products. Social networks serve as the leading source of brand research, emphasizing the importance of partnering with influencers to connect with audiences.
1. 48% of customers currently utilize social media networks to discover brand-new brand names and products.
2. 49% of online consumers research acquisitions through social media networks before choosing. Social commerce sales are predicted to exceed $600 billion in 2025
User Engagement and Experience
User engagement and experience are pivotal in social media marketing. Engagement rates on social media platforms vary, with Instagram experiencing a drop in overall engagement rates. However, brands that adapt their social media strategies can still tap into Instagram’s high-value audience. YouTube remains the top platform for video content, outpacing competitors in watch time and user engagement. Social media users seek both quick entertainment and in-depth insights on YouTube. According to the latest social media statistics, social media advertising is no longer a secondary option but a crucial component of digital marketing.
Targeted advertising and influencer marketing are highly effective in enhancing brand visibility and driving sales. With the vast majority of social media users accessing platforms via mobile devices, businesses must optimize their websites and ads for mobile users. By leveraging valuable insights from social media usage statistics, businesses can stay ahead of the competition and craft effective social media marketing strategies.
The Future of Social Media Advertising in 2025 & Beyond
Brand names should stay active as the digital landscape develops to succeed in social media network advertising and marketing by leveraging trending topics. Additionally, understanding the preferences and behaviors of Gen Z users will be crucial for brands aiming to engage this significant demographic.
The essential patterns that will certainly specify 2025 and beyond consist of the following:
1. Hyper-Personalization: AI and artificial intelligence will allow brand names to provide highly customized ad experiences based on individual customer actions.
2. Augmented Reality(AR) Ads: AR filters and interactive ads will become much more traditional, assisting brand names in increasing engagement rates.
3. Enhanced privacy Regulations: Marketing professionals must adjust to more stringent data privacy regulations, focusing on first-party data collection over-dependence on third-party cookies.
4. Influencer-Led Advertising and Marketing: Brands will collaborate much more with micro-influencers to reach targeted, highly engaged communities.
5. Sustainability & Ethical Advertising: Customers require transparency, implying brand names must concentrate on moral and socially accountable marketing and advertising.
Final Thoughts: How Ealkay Digital Can Help You Dominate Social Media Ads in 2025
At Ealkay Digital, we concentrate on data-driven social media network advertising and marketing techniques developed to optimize your ROI and engagement. Whether you’re looking to: Scale your advertising campaign throughout several platforms. Utilize AI and automation for performance-driven advertising and marketing. Enhance video clip advertising and social commerce techniques.
Our team of experts is here to help you create high-converting campaigns that drive results.
Ready to boost your social media advertising in 2025? Contact Ealkay Digital today for a customized ad strategy!
