AdminWhy are your Leads Declining? Key Reasons Your website is not Driving Sales?
A Clear and Ominous Indicator Among other things, if searches of your website slow down or even decline, it’s a pretty good bet that something has gone wrong somewhere. But for companies like digital marketing service Ealkay Digital, whose primary customers are small businesses that want to grow online, any drop in the number of leads their website generates means to them criticism that must be correct in several areas.
Determine what is stopping your website from generation the sales and leads that it should.
In this article, we will show you the main reasons for the decline of leads and offer practical things to do that may make your website more effective.
1. Poor User Experience (UX)
People’s experience on web pages has a lot to do with that if they will stay and watch your content or become frustrated and leave. If the people’s experience is poor, even the best digital marketing companies for small businesses will find themselves offering cutting edge performance and still suffering a decline in leads.
Loading Speed: Visitors may simply abandon websites that are too slow to load just thinking they won’t see anything at all. Now in a fast-paced digital world load speed directly affects user enjoyment and search rankings.
Highly complicated navigation: Users want to find what they’re looking for easily. If your web site is hard to navigate, people will just abandon it.
Design not fit for mobile: Over half of internet users use a mobile device to browse the web, so some form of mobile-friendly, responsive design is important. If a website looks terrible and can’t be used effectively on mobile phones, then it will only serve to drive potential customers away.
Solution: Use a UX audit to identify the areas for improvement. Step one: Run a quick website speed test and Google also offers The Page Experience report which You can use to get an idea of how fast your page loads at different connection speeds.
2. Call to Action (CTA) can be Ineffective
A visible call to action (CTA) is essential if you are going to guide visitors to become leads. However, it is not good if the place on your website where people have to act is not being seen. But a CTA that is weakly worded or not strategically placed can easily mean lost business.
Hidden or not easy to see CTA: If your CTA is hard to locate or unclear, then visitors won’t act. It should stand out more and continue the sales process in a specific manner.
A place-holder style CTA: Words like “Send”, “Submit” and “Learn More” may not arouse in the user’s sufficient interest as language targeted towards a specific subject: “Get Your Free Consultation” or “Boost Your Business Today.”
Solution: Increase the visibility and appeal of your CTAs. Replace passive language with active verbs and tell visitors exactly what they will get by clicking. Use these targeted and strategically placed CTAs around your site as signposts that lead the user towards conversion. But keep them spaced out carefully so as not to overload more than one user at once.
3. Outdated Content or Lack of Engagement
Content is the lifeblood of digital marketing, especially when you are a service provider who services small businesses. Without addressing the needs and wants of your user, then content on your website cannot lead to conversions.
Irrelevant Content: If the pain points plaguing your audience do not resonate with anything on the site, then they won’t feel duty-bound to engage further. Digital marketing is an area that develops very fast. Should a digital marketing service like a website content be out of date, it will only harm your credibility.
Solution: Update your content regularly. Do not publish blog posts, case studies or service descriptions that are not relevant to your digital marketing business; for example, focusing on how small businesses can get ahead and showing their clients why this is going on-made out of real pixels in the next paragraph. Another useful step here is to demonstrate the results of what you have been doing recently: recent projects or client testimonials probably add value and certainly help build trust.
4. Decentralization Lack of trust channels
Trust is essential to create leads, particularly when your visitors are considering a supplier for their digital marketing needs like Ealkay Digital. If there are no trust indicators on your website, visitors may not want to leave their contact information or make an order.
No Social Proof: It sets you apart when you have social proof such as client testimonials, case studies, and testimonials. It can also serve to retain existing customers.
No Clear Contact Information: Prospective clients like to think that you can be easily found. Lack of visible contact information can make your business seem dubious from the start.
No Security Indicators: If the website doesn’t have an HTTPS encryption or warns against security then you shouldn’t ask for people to input information.
Solution: Gain people’s trust by providing social proof; this might be testimonials on your website from satisfied clients, reviews and case studies of successful campaigns you’ve run in the past. Also, display security badges and make sure your site is using HTTPS encryption. Finally, include clear contact information – do not just leave it a vague email form – such as a phone number, email, and address to establish credibility.
5. Inadequate SEO & Targeting Traffic
Very often, your online success will depend upon whether you have keyword rankings for your keywords and market-based literature on your website. If you get to the point where a keyword set is not on your site, then it means only irrelevant visitors who don’t really care what you are selling are there visiting. And once someone does find your website but clicks away – or worse, never clicks on anything at all-then finding out any more about what they need from users represents an increasing level of difficulty with every click because most people do not look past one search result line before moving onto another resource!
Wrong emphasis on keywords: The foundation of SEO is still the keyword. So, if your site isn’t shooting for any kind of digital marketing services for small businesses, chances are you’ll attract visitors with no interest in your career prospects.
Insufficient paid advertising: No matter how valuable organic traffic is, take for example a paid advertising campaign that addresses specifics of your target audience. The more people see it, and correspondingly act in response, will naturally result.
Solution: Conduct keyword research and identify those terms that are relevant to demographic but not yet too old outdated, such as “digital marketing companies with a couple furniture makers” under one banner or dealer.
Mismatched Content: If the content on your landing page doesn’t match the keywords or ads that brought users there, they’re likely to leave without converting.
Solution: For a landing page, the focus should be clarity and simplicity: have only one goal per page. In addition, it’s important that users see a connection between the keywords or ads which bring them there. Within content, items such as customer testimonials, social proof and clear CTAs can all work wonders in terms of people believing that what you’re saying is true and helping to encourage conversions from visitor to customer.
Final Thoughts:
Lower leads can mean that the design of one’s website and all things related to generating them needs rethinking. With our major clientele consisting of small businesses, though, we at Ealkay Digital know that it is important not just to draw visitors into a website but also transform them into potential leads. Improving user experience, producing engaging content, implement SEO practices. Your website can achieve much better performance and deliver actual business results from this combination of inputs.
No matter whether you need to add your CTAs, refine the trust indicators on your website or optimize ad landing pages, each enhancement tightens the screws on turning your website into a powerful lead generation machine. Small businesses without the right tools. Partnering with a full-service digital marketing firm can mean the difference between a dud web site and one which fuels growth.
Ealkay Digital can help you turn visitors into leads, leads into long-term regular customers–everything about the cycle of doing business with you is what we do well. Want to take your business online? Call today and ask us how!
